Professional Summary

Marketing Director and creative strategy professional with 20+ years of experience across digital marketing, brand communication, multimedia production, campaign management, team leadership, and cross-channel execution. 

Experienced in developing comprehensive marketing plans aligned with brand strategy, business growth objectives, and market positioning. Strong background in managing campaigns across digital and offline channels, leading internal and external stakeholders, analyzing market trends, developing marketing materials, and aligning marketing activity with commercial goals.

Worked across B2B, B2C, SaaS, technology, entertainment, education, events, TV, print, offline media, and regional marketing environments. Combines strategic planning with hands-on execution, giving strong control over brand direction, campaign quality, performance tracking, & delivery. 

Core Competencies

Marketing Strategies

• Growth Strategy
• Brand Positioning
• Lead Generation
• Digital Marketing
• Market Expansion

Multimedia Production

• Creative Direction
• Multimedia Production
• Video Editing
• Motion Graphics
• Content Creation

Ai Automation

• AI Workflows
• Prompt Engineering
• Process Automation
• AI Content Creation
• AI Integration

Professional Experience

Weevi

Regional Marketing Director
Lebanon - UK - KSA

• Developed regional marketing strategies across Lebanon, Saudi Arabia, and the UK.
• Managed multi-channel acquisition campaigns across LinkedIn, Meta, landing pages, CRM, and email marketing.
• Directed brand positioning, messaging, content strategy, and sales enablement initiatives.
• Led agency coordination and cross-functional collaboration between marketing, sales, and leadership.

• Generated qualified leads through paid and organic acquisition channels.
• Improved lead qualification and conversion workflows across the customer journey.
• Increased visibility and market presence in key regional markets.
• Enhanced marketing-to-sales alignment through CRM structure, pipeline visibility, and lead management processes.

• Google Analytics 4 (GA4)
• Meta Ads Manager
• LinkedIn Campaign Manager
• CRM Platforms (Pipedrive, Zoho)
• Landing Page Optimization
• Lead Generation & Conversion Optimization
• Performance Reporting & Analytics
• Marketing Automation
• Content Strategy & Sales Enablement

Backstage Production
Ragheb Alama Superstar

2024 – 2025
Creative Director
Lebanon

Led creative direction, brand communication, and content production for one of the region's most recognized entertainment brands. Oversaw visual identity, campaign development, public communication, and multi-channel content initiatives, ensuring consistency across digital platforms, promotional activities, live appearances, and audience engagement touchpoints.

• Directed brand image, creative strategy, and communication across digital and offline channels.
• Developed campaign concepts, promotional content, and audience engagement initiatives.
• Oversaw content production including photography, video, social media content, and branded assets.
• Managed creative execution across photoshoots, video productions, live events, and public appearances.
• Ensured consistency between visual identity, messaging, and brand positioning.

KPIs & Business Impact

• Strengthened brand consistency across public communication and media presence.
• Increased audience engagement through strategic content and campaign execution.
• Enhanced brand visibility across digital, promotional, and entertainment channels.
• Maintained alignment between brand reputation, public image, and audience expectations.

Skills, Platforms & Tools

• Creative Direction
• Brand Management
• Content Strategy
• Campaign Development
• Social Media Marketing
• Video Production
• Photography & Art Direction
• Audience Engagement
• Brand Communication
• Adobe Creative Suite

SACS IT

2023 – 2024
Creative Director
Lebanon

• Directed corporate branding, visual communication, and multimedia content initiatives.
• Developed company profiles, corporate presentations, marketing collateral, and sales support materials.
• Translated technical concepts and solutions into business-focused messaging and communication assets.
• Oversaw video tutorials, digital content, and client-facing communication tools.
• Supported sales and business development teams with presentation and proposal materials.

KPIs & Business Impact

• Strengthened brand consistency across corporate, digital, and client-facing communications.
• Improved the quality and effectiveness of sales enablement and stakeholder presentation materials.
• Enhanced communication of technical solutions to business audiences and decision-makers.
• Supported business development efforts through professional and structured marketing assets.

Skills, Platforms & Tools

• Creative Direction
• Corporate Branding
• Presentation Design
• Sales Enablement
• Content Strategy
• Multimedia Production
• Video Production
• Business Communication
• Adobe Creative Suite
• Microsoft PowerPoint

Saint Joseph University

2019 – 2023
Multimedia Director
Lebanon

Led multimedia production and institutional communication initiatives across one of Lebanon's leading universities while teaching Motion Graphics Design at the university level. Managed the creation of digital, print, video, animation, and campaign assets supporting brand visibility, student engagement, academic promotion, and internal communication across multiple faculties and departments.

• Strengthened institutional brand visibility across digital and offline communication channels.
• Increased engagement through multimedia-driven communication campaigns and content initiatives.
• Supported student recruitment, academic promotion, and stakeholder communication objectives.
• Contributed to the development of future creative professionals through university-level teaching and mentorship.

KPIs & Business Impact

• Strengthened institutional brand visibility across digital and offline communication channels.
• Increased engagement through multimedia-driven communication campaigns and content initiatives.
• Improved consistency and quality of communication materials across faculties and departments.
• Supported student recruitment, academic promotion, and stakeholder communication objectives.

Skills, Platforms & Tools

• Multimedia Production
• Motion Graphics & Animation
• Video Production & Editing
• Creative Direction
• Higher Education & Training
• Institutional Communication
• Campaign Development
• Adobe Creative Suite
• Project Coordination
• Visual Storytelling

Oneworld 3D

2016 - Present
Creative Consultant
USA

Provide creative consulting, multimedia production, and visual communication support for international projects, delivering motion graphics, video content, digital assets, and campaign materials that support brand communication, stakeholder engagement, and commercial objectives across diverse industries and markets.

Technical Responsibilities

• Developed motion graphics, video productions, and multimedia assets for international projects.
• Created campaign-ready content for digital, commercial, and corporate communication.
• Collaborated with creative, production, and project teams from concept development through final delivery.
• Supported visual storytelling initiatives across video, animation, presentations, and digital platforms.
• Contributed to brand communication, creative strategy, and content execution across multiple project types.

KPIs & Business Impact

• Delivered high-quality multimedia assets supporting client communication and marketing objectives.
• Strengthened visual storytelling and audience engagement through motion-driven content.
• Supported international project delivery through efficient creative production workflows.
• Maintained consistent quality and brand alignment across diverse communication initiatives.

Skills, Platforms & Tools

• Creative Consulting
• Motion Graphics & Animation
• Video Production & Editing
• Multimedia Production
• Visual Storytelling
• Content Development
• Creative Strategy
• Adobe Creative Suite
• 3D Visualization
• Cross-Functional Collaboration

Maestro Event Orchestration (Vitality Grp)

2015 - 2016
Creative Consultant
Riyadh - KSA

USAManaged multimedia production, visual communication, and brand experience delivery for corporate events, exhibitions, conferences, and large-scale activations. Oversaw end-to-end production workflows, ensuring seamless execution of event visuals, branded environments, digital content, and offline communication assets across high-profile projects in Saudi Arabia.

Technical Responsibilities

• Managed multimedia production for events, exhibitions, booths, conferences, and brand activations.
• Oversaw event visuals, screen content, spatial branding, print production, and environmental graphics.
• Coordinated creative, technical, production, and vendor teams to ensure successful project execution.
• Managed production schedules, client requirements, quality standards, and delivery timelines.
• Supported the development and implementation of immersive brand experiences across physical environments.

KPIs & Business Impact

• Delivered projects on time and in alignment with client expectations and event objectives.
• Enhanced audience engagement through impactful visual communication and branded experiences.
• Maintained production quality and operational efficiency across multiple concurrent projects.
• Contributed to successful execution of corporate, government, and commercial events in the Saudi market.

Skills, Platforms & Tools

• Production Management
• Event Production
• Exhibition & Booth Design
• Brand Experience
• Multimedia Production
• Print & Environmental Graphics
• Vendor & Stakeholder Management
• Project Planning & Execution
• Quality Control
• Cross-Functional Team Leadership

Vitality Cosmeceuticals (Vitality Grp)

2014 - 2015
Creative Consultant
Riyadh - KSA

Supported regional marketing initiatives across the MENA region, contributing to brand development, product positioning, market expansion, and campaign execution. Collaborated with cross-functional teams to deliver integrated marketing programs, strengthen brand presence, and align communication strategies with commercial objectives across diverse regional markets.

Technical Responsibilities

• Supported regional marketing strategies, product launches, and market development initiatives across MENA.
• Contributed to product positioning, promotional campaigns, and brand communication activities.
• Coordinated marketing assets across digital, print, retail, sales, and offline channels.
• Collaborated with business, sales, and creative teams to align marketing activities with commercial goals.
• Adapted marketing communication and campaign materials for different regional markets and audiences.

KPIs & Business Impact

• Strengthened brand visibility and market presence across regional territories.
• Supported successful product communication and promotional campaigns.
• Improved consistency of marketing materials across markets and customer touchpoints.
• Contributed to regional growth initiatives through localized communication and market adaptation.

Skills, Platforms & Tools

• Regional Marketing
• Brand Management
• Product Marketing
• Market Expansion
• Campaign Planning
• Marketing Communications
• Consumer Marketing
• Trade & Sales Support
• Cross-Market Coordination
• Stakeholder Management

Concept Dialogue Advice, CDA

2013 - 2014
Account Director
Lebanon

Managed client accounts, integrated marketing campaigns, and project delivery for a portfolio of brands, serving as the primary liaison between clients, creative teams, and production. Oversaw campaign planning, stakeholder communication, and end-to-end execution, ensuring projects were delivered on time, on budget, and aligned with business objectives.

Technical Responsibilities

• Managed client relationships and end-to-end campaign execution.
• Coordinated advertising, branding, digital, print, and integrated marketing projects.
• Led project planning, timelines, resource allocation, and delivery management.
• Prepared client presentations, campaign proposals, and strategic communication materials.
• Bridged client objectives with creative, production, and account teams to ensure successful delivery.

KPIs & Business Impact

• Delivered projects within scope, budget, and agreed timelines.
• Strengthened client satisfaction through proactive account management and communication.
• Improved collaboration between clients, creative teams, and production workflows.
• Supported successful campaign execution aligned with marketing and business objectives.

Skills, Platforms & Tools

• Account Management
• Client Relationship Management
• Integrated Marketing
• Campaign Planning
• Project Management
• Brand Communication
• Stakeholder Management
• Presentation & Proposal Development
• Budget & Timeline Management
• Cross-Functional Leadership

Print Point Limited

2011 - 2013
Assistant General Manager
Sierra Leone - Freetown

Supported business operations, production management, and client servicing for a commercial print and design company. Oversaw operational workflows, production quality, and cross-functional coordination while contributing to financial administration, resource planning, and the efficient delivery of print and branding solutions.

Technical Responsibilities

• Managed client servicing, production scheduling, and quality assurance.
• Coordinated print production, design workflows, and project delivery.
• Supported inventory management, payroll administration, and daily business operations.
• Oversaw workflow planning to ensure timely production and client satisfaction.
• Collaborated with production and design teams to maintain operational efficiency.

KPIs & Business Impact

• Improved production efficiency and workflow coordination.
• Maintained high standards of print quality and on-time project delivery.
• Enhanced operational effectiveness through structured production and resource management.
• Supported business continuity across client servicing, production, and administrative functions.

Skills, Platforms & Tools

• Operations Management
• Production Management
• Print Production
• Client Relationship Management
• Workflow Optimization
• Quality Assurance
• Inventory Management
• Payroll Administration
• Project Coordination
• Team Leadership

ANYM prosuction

2010 - 2012
Founder / Director
Lebanon

Founded and managed a multimedia production studio specializing in motion graphics, animation, video production, and visual communication. Led business operations, client relationships, creative strategy, and end-to-end project delivery, producing commercial content and brand assets for clients across multiple industries.

Technical Responsibilities

• Founded and managed the studio, overseeing business operations and client development.
• Directed creative strategy, production planning, and multimedia project execution.
• Produced motion graphics, animation, video content, and commercial visual assets.
• Managed client relationships, project scoping, budgets, and production workflows.
• Led projects from concept development through post-production and final delivery.

KPIs & Business Impact

• Successfully established and operated an independent creative production studio.
• Delivered high-quality multimedia solutions for commercial and brand communication.
• Built long-term client relationships through creative excellence and reliable project delivery.
• Managed multiple concurrent projects while maintaining quality, deadlines, and client satisfaction.

Skills, Platforms & Tools

• Business Management
• Creative Direction
• Multimedia Production
• Motion Graphics & Animation
• Video Production & Editing
• Client Relationship Management
• Project Management
• Brand Communication
• Production Planning
• Adobe Creative Suite

El Kass TV, Qatar

2010
Founder / Director
Qatar - Doha

Designed broadcast graphics, motion visuals, and on-air creative assets for one of the region's leading sports television networks. Collaborated with production, editing, and broadcast teams to deliver high-quality visual content under live production schedules and fast-paced broadcast environments.

Technical Responsibilities

• Designed broadcast graphics, motion graphics, and on-air visual packages for sports programming.
• Produced creative assets for live broadcasts, recorded shows, and promotional content.
• Collaborated with production, editing, and broadcast teams to meet tight transmission deadlines.
• Maintained visual consistency across television branding and sports coverage.
• Delivered graphics optimized for broadcast standards and live television environments.

KPIs & Business Impact

• Delivered broadcast-ready graphics within demanding live production schedules.
• Enhanced on-air visual quality and consistency across sports programming.
• Supported efficient production workflows in a high-pressure television environment.
• Contributed to engaging broadcast experiences through dynamic visual communication.

Skills, Platforms & Tools

• Broadcast Design
• Motion Graphics
• On-Air Graphics
• Video Editing
• Television Production
• Adobe After Effects
• Adobe Photoshop
• Avid Media Composer
• Broadcast Workflow
• Visual Communication

IMPACT BBDO

2008 - 2009
Digital Designer
Lebanon

Contributed to integrated advertising campaigns for regional and international brands, developing digital, print, broadcast, and promotional creative assets within one of the Middle East's leading advertising agencies. Collaborated with creative, account management, and production teams to deliver high-quality campaign materials under fast-paced agency deadlines.

Technical Responsibilities

• Designed digital, print, broadcast, and advertising campaign assets.
• Supported integrated campaign development across multiple media channels.
• Collaborated with creative directors, account managers, and production teams throughout campaign execution.
• Produced brand communication materials aligned with client objectives and agency standards.
• Delivered creative assets within demanding timelines and production schedules.

KPIs & Business Impact

• Contributed to the successful delivery of integrated advertising campaigns.
• Maintained high creative quality while meeting agency deadlines.
• Supported consistent brand communication across digital, print, and broadcast channels.
• Enhanced campaign execution through efficient collaboration and creative production.

Skills, Platforms & Tools

• Advertising Design
• Digital Design
• Brand Communication
• Campaign Development
• Print Production
• Broadcast Graphics
• Adobe Photoshop
• Adobe Illustrator
• Adobe InDesign
• Creative Collaboration

Key Achievements

• 15+ years of leadership across Marketing, Creative Production, Multimedia, and AI-driven workflows.
  
  

• Developed and executed regional marketing strategies across Lebanon, Saudi Arabia, the United Kingdom, and MENA.
  
  

• Led go-to-market initiatives, brand positioning, and demand generation for SaaS, technology, education, entertainment, and consumer brands.
  
  

• Directed multimedia production for international campaigns, corporate communications, television, live events, and digital platforms.
  
  

• Built and managed cross-functional teams, agencies, vendors, and stakeholders to deliver integrated marketing and creative projects.
  
  

• Taught Motion Graphics Design at Saint Joseph University (USJ), mentoring future creative professionals.
  
  

• Founded and managed a multimedia production studio, overseeing business development, client relationships, and end-to-end project delivery.
  
  

• Delivered creative and marketing solutions across B2B, B2C, government, education, retail, and entertainment sectors.
  
  

• Successfully combined marketing leadership with hands-on expertise in creative production and AI-powered automation.

Languages

Arabic: Native

English: Fluent (Professional)

French: Fluent (Professional)

Krio: Fluent

Spanish: Working Proficiency

Portuguese: Working Proficiency

Italian: Working Proficiency